About Us

Nobody sees all of it.

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The early alarms. The miles before sunrise. The trainer sessions when you’d rather be anywhere else. The long runs. The missed weekends. The work that happens when there’s no finish line, crowd, or medal waiting for you.

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That’s what T3 is built for.

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We’re Alex and Jenna, the husband-and-wife team behind T3 Triathlon Gear. We started T3 because we wanted performance gear that matched the commitment athletes bring to their sport—without believing great gear had to come with a $400 price tag.

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Our mission is simple: create performance apparel that looks better, performs when it matters, and delivers real value to the athletes wearing it.

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Today, T3 works with individual athletes, teams, races, and endurance communities across the country. But whether we’re designing a new tri suit or producing thousands of shirts for race weekend, the standard stays the same.

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Make it well. Make it purposeful. Make something we’d want to wear ourselves.

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Because the finish line is only one moment.

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T3 is built for everything it takes to get there.

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Built for the Work.